TAT Promotes Kingdom’s Culinary Adventures
Thailand’s exquisite culinary scene is one of the country’s crowning jewels. The food sector also plays an important part in the Tourism Authority of Thailand’s (TAT’s) tourism marketing campaign for 2018.
The TAT recently organised a “Discover Amazing Thai Taste with Celebrity Chef”, a culinary journey and TV programme, hosted by celebrity chef Roger van Damme. The gastronomic expert experienced a variety of food adventures across Thailand, in locations such as Bangkok, Chiang Mai and Chiang Rai.
With the title ‘World’s Best Pasty Chef 2017’ being one of van Damme’s many accolades, his culinary journey through the Land of Smiles highlights just how intriguing Thailand’s food and beverage culture is. The chef’s journey, which took place between 25th February and 7th March, was filmed for a Belgian TV show on ATV, ‘Culinair Avontuur in Thailand’.
During his trip, van Damme showed off his cooking prowess by preparing a number of Thai dishes. Khao Soi (curried noodles) Krathong Thong (golden pastry cups filled with minced pork) and Khanom Krok (coconut pudding) are among the delectable dishes the chef prepared. He also learnt to make a selection of authentic Northern Thai snacks, like Khao Tan – crispy rice crackers.
Chef Roger van Damme’s fascinating culinary journey will be aired on Belgium’s ATV network this summer.
“‘Discover Amazing Thai Tastes with a Celebrity Chef’ is part of the ongoing effort to promote Thailand as a ‘Gastronomy Destination’ in the Belgian market,” said Worapa Angkhasirisap, director of the TAT’s Paris office. “[The show] follows the November 2017 launch of the bilingual ‘Tasty Thailand’ guidebook supplement, alongside the new Gault & Millau restaurant guide Belux edition 2018.”
Thailand’s irresistible cuisine is popular with visitors from all corners of the globe, many of whom travel thousands of miles to the Kingdom to sample its authentic dishes. Local markets, roadside stalls and family restaurants often provide some of the best places to sample authentic local cuisine.
Guests staying at one of the Kingdom’s luxury private villas often have access to their own Thai chef. This means that they will be able to sample a plethora of authentically prepared Thai classic dishes without even having to leave their place of accommodation.
Many chefs prepare dishes that have been handed down from generation to generation, allowing guests to taste a selection of dishes that you won’t necessarily find on the menus of popular touristy food joints. Plus, the added benefit of having a professional Thai chef means that villa guests can have dishes adapted to their own personal tastes. This is a definite advantage for travellers with allergies, or even those who simply like their food served extra spicy.