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THAI drops fares on regional routes 
THAI drops fares on regional routes
Another fare deals from THAI
kicks off to boost Q3 traffic.
Thai Airways International hopes
to corner the market with a new fare campaign to lift sagging cabin
factors to around 70% over the next three months.
The latest
deals come at a time when traffic is dipping due mainly to the A N1H1
virus scare.
Dubbed Fly THAI Get More, or in Thai ‘Bin Sud Kua
Sud Kum’, focuses on regional routes and is available for bookings
across all sales channels — THAI ticketing offices, call centres,
websites and travel agencies.
Pandit TG
THAI executive vice
president, commercial, Pandit Chanapai
Previous campaigns focused
on the internet, which prompted complaints from Bangkok-based travel
agents, who felt their margins were not being protected.
Fly THAI
Get More is valid for bookings up until 24 July, while the outbound
flight should be completed by 30 September with 14-day validity.
THAI
allocates 30 seats of its economy cabin for the special fares.
Mileage
can be accrued by Royal Orchid Plus frequent flyer members for travel
on domestic routes only.
The lowest domestic all inclusive fare
is Bt2,810 roundtrip to Phitsanulok and fares on other destinations vary
such as Bt3,170 to Chiang Mai, Bt3,530 to Phuket and Bt3,830 to Hat
Yai.
Sample fares: Bt4,300 to Phnom Penh; Bt4,650 Penang; Bt4,780
Hanoi and Ho Chi Minh City; Bt5,645 Singapore; Bt12,930 Shanghai and
Beijing; Bt16,025 Tokyo; Bt16,170 Korea; Bt11,470 Dubai; Bt7,450
Colombo; Bt26,300 Auckland; Bt19,190 Melbourne; Bt17,925 Perth and
Bt26,790 London and Frankfurt.
Other destinations include
Chengdu, Manila, Dhaka, Karachi, Chennai and Brisbane.
The first
100 passengers, who purchase fares, get two free seats for the “Galileoâ
movie.
THAI executive vice president, commercial, Pandit
Chanapai, said although the general mood was not in favor of travel, the
airline still believed the fare deals would help to protect its
customer base.
By harnessing yield management, he believes THAI
is capable of offering low fares to match budget carriers, while
offering added value features associated with legacy airlines.
“Our
average international load factor in June was lower than 70%, but in
July we should be able to recover some of the business.â
In
addition, THAI recently launched its Hong Kong Shopping Spree package
for Bt9,900 person on two nights’ accommodation ( twin-share basis) and
return fare.
From 20 July, THAI will increase its fuel surcharge
from Bangkok to cities in Europe to US$6 per sector.
For more
information, contact 02 356 1111 or visit www.thaiairways.co.th.Source: http://www.ttrweekly.com/site/2009/07/thai-drops-fares-on-regional-...
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