Seminar for SME hotels marketing News Feed


Seminar for SME hotels marketing

Hotel SMEs are invited to join a seminar on how to use new e-marketing strategies.

The Integrated Human Development Centre, together with the Thailand Management Association, Foundation for International Human Resource Development and the E-Learning Association of Thailand, are hosting a seminar for hotel SMEs.

Delve into the New Marketing Strategies for Hotel SMEs will run from 18 to 19 July at the Asia Airport Hotel, Rangsit, Bangkok.

It aims to help small hotels to integrate their IT management with tourism business management.

thailand-hotel-marketing-strategiesThe seminar is supported by the Tourism Authority of Thailand, Thai Chamber of Commerce and Software Park Thailand.

It will feature lectures from guest speakers who are experienced in IT and tourism business management.

The subjects covered are: How to adapt e-marketing tools in the hotel business, new trends and tools; new marketing strategies for 2009 to 2011; how to offer travel trade rate structures; getting to know global distribution systems; how to find customers to top up hotel revenue; tips on how e-business agencies prosper; and understanding and working with affiliated hotels.

After the programme, there are introduction of short-term and long-term projects for hotel SMEs and relating business developed by the centre.

The seminar fee of Bt2,000 per person includes lunch and coffee breaks. A 20% reduction is applicable for five participants booked under a single company or hotel.