Thailand's popular boutique airline, Bangkok Airways, the main operator of flights to Koh Samui was recently included in a list of Top 20 airlines around the world that successfully integrate colours and designs into their overall branding.
The list was released by upcoming U.S. travel intelligence media company SKIFT, which provides news, information, data, tools and services to professionals in the travel industry, as well as to travellers in search of information on the latest travel trends.
The study compared a wide range of aircraft wraps, also known as livery, now used around the globe and included a detailed assessment of which specific designs stand out as exceptional in terms of their appeal and brand identity.
Bangkok Airways was one to the first airlines in Asia to adopt distinctive, colourful livery on its aircraft fleet. The designs feature beach scenes, colourful fish, palm trees, and even cityscapes and festive decoration to suit particular seasons. The planes are also marked with the names of various destinations across the Asia region where the airline flies.
Other Asia based airlines have since added their own memorable designs, including Thailand's Nok Air, with distinctive bird faces painted on the noses of its planes, Air Asia and Singapore Airlines' long-haul, low-cost subsidiary, Scoot, which uses its name both at the front and rear of the aircraft to ensure passengers recognise the brand.
In order to stay ahead of the field, Bangkok Airways last year redesigned its cabin attendants' uniforms. They assigned leading Thai fashion designer Polpat Asavaprapha of the popular ASAVA brand to create colourful, contemporary but practical pieces that were quickly recognised as by CondÃ© Nast Traveler Magazine as one of seven flight attendant uniforms around the world that made fashion statements.
Asavaprapha used blue stripes to reflect the blue waves and sky, using the paintings on the aircraft as a starting point. He then developed a striped pattern with shades of blue and turquoise using silk-poly fabric to provide a feeling of lightness and comfort.
With such an innovative approaches to branding and design, visitors to the most popular destinations in Thailand enjoy a choice of original elements to their journey, which highlight and complement the unique experience on offer once they arrive.